Associate professor, KU Journalism faculty, for 28 years. Previous professional experience: 20 years in marketing at a Fortune Top 50 corporation.
M.B.A., Saint Louis University
B.S., Journalism, University of Kansas
I teach the upper-level courses in the Strategic Communication track of the School of Journalism and Mass Communication. I also teach in our graduate Marketing Communications program at the Edwards Campus. My teaching focuses on engaging students in projects that solve problems for actual clients: community organizations, state agencies, regional companies and the University of Kansas. I also teach the international strategic communication courses at both the graduate and undergraduate levels.
- Campaigns, research, marketing, advertising, public relations, international, service, strategic communication
My international research and creative activity focus on strategic communication in emerging markets. I currently serve with the Kansas-to-Kenya (K2K) Community Development team, working on projects in the Nakuru Province of northern Kenya. K2K focuses on the United Nations Development goal for women's rights, health, education and poverty reduction. I have taught as a Fulbright professor in China (Lanzhou University, 2002) and done projects for IREX (International Research Exchange) in Albania, Croatia and Kyrgyzstan.
- Marketing research, media, advertising, strategic communication, international.
My service focuses on helping organizations solve strategic communication problems. In 2014-15 I coached my J420 and J640 and classes to do projects that provided benefit to KU and to the Lawrence community. In 2013 I earned the Faculty Excellence Award from the KU Center for Civic and Social Responsibility. I previously earned the Steeples Award for Service to Kansans. I currently work with the Kansas-to-Kenya (K2K) Community Development Team, working to achieve the U.N. development goals in education, health care, human rights, et al. My videos (at www.kansas2kenya.com/videos) help raise financial support for these missions.
Basow, R. R. (2013). Osborne Library Opening in Maai Mahiu, Kenya. www.kansas2kenya.com/video
Basow, R. R. (2013). Opening of Agatha's Imani ("peace") House, the first shelter for battered women in Kenya. www.kansas2kenya.com/video
Basow, R. R. (2012). Videos on microfinance, women's health, literacy and construction/drip irrigation projects in Maai Mahiu, Kenya, June 2012. www.kansas2kenya.com/videos