College of Liberal Arts & Sciences

Tien-Tsung Lee

School of Journalism and Mass Communications - Journalism
Primary office:
Stauffer-Flint Hall, 208
University of Kansas
1435 Jayhawk Boulevard
Lawrence, KS 66045-7575


I went to college with the goal to become a newspaper reporter, and enjoyed my internship at a newspaper. But I became a professor of strategic communication because I love persuasive writing.



Research program explanation:

The focus of my research is how ideologies affect mass media and citizens/consumers. For example, can media consumers' conservative or liberal ideologies affect their attitudes toward or the usage of the news media? Also, do feminism, racism, capitalism and materialism influence how the media cover, or how media consumers perceive, certain issues and groups (e.g., advertising, women and racial minorities)?

Selected Publications

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