College of Liberal Arts & Sciences

Tien-Tsung Lee

School of Journalism and Mass Communications - Journalism
Ph.D., Communication and Society, University of Oregon
Primary office:
Stauffer-Flint Hall
Room 208
University of Kansas
1435 Jayhawk Boulevard
Lawrence, KS 66045-7575


I went to college with the goal to become a newspaper reporter, and enjoyed my internship at a newspaper. But I became a professor of strategic communication because I love persuasive writing.


Ph.D., Communication and Society, University of Oregon

M.A., Mass Communication, University of Minnesota

B.S., Journalism (Advertising), University of Oregon

Diploma, Three-Year Program, News-Editorial, World College of Journalism (now Shih Hsin University)

Teaching Interests

  • Teaching specialties: &bull
  • Strategic Communication (including advertising & public relations principles, message development, creative strategy and campaigns) &bull
  • Communication theories and research methods &bull
  • Political communication &bull
  • Mass media and society (including race/gender issues, and journalism & public opinion)


Research program explanation:

The focus of my research is how ideologies affect mass media and citizens/consumers. For example, can media consumers' conservative or liberal ideologies affect their attitudes toward or the usage of the news media? Also, do feminism, racism, capitalism and materialism influence how the media cover, or how media consumers perceive, certain issues and groups (e.g., advertising, women and racial minorities)?

Research Interests

  • Research areas: &bull
  • Ideologies (how they affect advertising, media organizations, news production, and political & consumer attitudes/behaviors) &bull
  • Media criticism (media bias, impact of ownership, and coverage/portrayal of women and racial/ethnic/sexual minorities) &bull
  • Political and civic participation &bull
  • Political communication



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