College of Liberal Arts & Sciences

Ahreum Maeng, Ph.D.

Associate Professor
School of Business
Primary office:
Capitol Federal Hall, 2183
University of Kansas
1654 Naismith Drive
Lawrence, KS 66045
Second office:


Social cognition and social perception, influences of social contexts on judgments and decisions, cross-cultural comparisons

Research Interests

  • Social Cognition
  • Social Perception
  • Motivation and Emotion
  • Crowding
  • Threat
  • Dominance
  • Power
  • Status
  • Social Class
  • Risk Perception

Selected Publications

Maeng, A., & Aggarwal, P. (2018). Facing Dominance: Anthropomorphism and the Effect of Product Face Ratios on Consumer Preferences [Journal Articles]. Journal of Consumer Research, 44(5), 1104–1122.
Maeng, A., & Aggarwal, P. (2017). Gaining Power through Dominant Looking Products: The Influence of Social Inequality on Consumption Behavior [Book Chapters]. In D. Maheswaran & T. Puliyel (Eds.), Perspectives on Indian Consumer Behavior. Oxford University Press.
O’Guinn, T., Tanner, R., & Maeng, A. (2015). Turning to Space: Social Density, Social Class and the Value of Things in Stores [Journal Articles]. Journal of Consumer Research, 42(2), 196–213.
Maeng, A., & Aggarwal, P. (2015). Dominant Designs: The Effect of Product Face-Ratio on Perceived Product Dominance and Consumer Preferences [Book Chapters]. In Rajeev Batra, Diann Brei, & Colleen Seifert (Eds.), Psychology of Design: Creating Consumer Desire.
Maeng, A., Tanner, R., & Soman, D. (2013). Conservative When Crowded: Social Crowding and Consumer Choices [Journal Articles]. Journal of Marketing Research, 50(6), 739–752.
Maeng, A., & Tanner, R. J. (2013). Construing in a Crowd: The Effects of Social Crowding on Mental Construal [Journal Articles]. Journal of Experimental Social Psychology, 49(6), 1084–1088.
Tanner, R. J., & Maeng, A. (2012). A Tiger and a President: Imperceptible Celebrity Facial Cues Influence Trust and Preference [Journal Articles]. Journal of Consumer Research, 39(4), 769–783.

» Show All Publications

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