College of Liberal Arts & Sciences

Ahreum Maeng, Ph.D.

School of Business - Business
Assistant Professor
Ph.D., Marketing, University of Wisconsin-Madison
Primary office:
Capitol Federal Hall
Room 2183
University of Kansas
1654 Naismith Drive
Lawrence, KS 66045


Social cognition and social perception, influences of social contexts on judgments and decisions, cross-cultural comparisons


Ph.D., Marketing, University of Wisconsin-Madison

M.S., Marketing, University of Alabama

M.B.A., Marketing, Hanyang University

B.A., Advertising and Public Relations, Hanyang University

Research Interests

  • Social Cognition
  • Social Perception
  • Motivation and Emotion
  • Crowding
  • Threat
  • Dominance
  • Power
  • Status
  • Social Class
  • Risk Perception

Selected Publications

Maeng, A. & Aggarwal, P. (2018). Facing Dominance: Anthropomorphism and the Effect of Product Face Ratios on Consumer Preferences. Journal of Consumer Research, 44(5), 1104–1122. DOI://

Maeng, A. & Aggarwal, P. (2017). Gaining Power through Dominant Looking Products: The Influence of Social Inequality on Consumption Behavior. In D. Maheswaran & T. Puliyel (Eds.), Perspectives on Indian Consumer Behavior. Oxford University Press.

Maeng, A. & Aggarwal, P. (2015). Dominant Designs: The Effect of Product Face-Ratio on Perceived Product Dominance and Consumer Preferences. In B., B., S., & . (Eds.), Psychology of Design: Creating Consumer Desire.

O’Guinn, T. Tanner, R. & Maeng, A. (2015). Turning to Space: Social Density, Social Class and the Value of Things in Stores. Journal of Consumer Research, 42(2), 196-213. DOI://

Maeng, A. Tanner, R. & Soman, D. (2013). Conservative When Crowded: Social Crowding and Consumer Choices. Journal of Marketing Research, 50(6), 739-752. DOI://

Maeng, A. & Tanner, R. J. (2013). Construing in a Crowd: The Effects of Social Crowding on Mental Construal. Journal of Experimental Social Psychology, 49(6), 1084-1088. DOI://

Tanner, R. J., & Maeng, A. (2012). A Tiger and a President: Imperceptible Celebrity Facial Cues Influence Trust and Preference. Journal of Consumer Research, 39(4), 769-783.

» Show All Publications



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