College of Liberal Arts & Sciences

Ahreum Maeng, Ph.D.

School of Business - Business
Assistant Professor
Ph.D., Marketing, University of Wisconsin-Madison
Primary office:
Capitol Federal Hall
Room 2183
University of Kansas
1654 Naismith Drive
Lawrence, KS 66045

Social cognition and social perception, influences of social contexts on judgments and decisions, cross-cultural comparisons


Ph.D., Marketing, University of Wisconsin-Madison

M.S., Marketing, University of Alabama

M.B.A., Marketing, Hanyang University

B.A., Advertising and Public Relations, Hanyang University

Research Interests

  • Social Cognition & Social Perception
  • Motivation and Emtion
  • Power/Control and Status
  • Risk Perception

Selected Publications

Maeng, A., & Aggarwal, P. (2017). Gaining Power through Dominant Looking Products: The Influence of Social Inequality on Consumption Behavior. In D. Maheswaran & T. Puliyel (Eds.), Perspectives on Indian Consumer Behavior. Oxford University Press.

Maeng, A., & Aggarwal, P. (2017). Facing Dominance: Anthropomorphism and the Effect of Product Face Ratios on Consumer Preferences. Journal of Consumer Research. DOI://

Maeng, A., & Aggarwal, P. (2016). Anthropomorphism and the Effect of Product Face Ratios on Consumer Preferences. In . (Ed.), Advances in National Brand and Private Label Marketing.

Maeng, A., & Aggarwal, P. (2015). Dominant Designs: The Effect of Product Face-Ratio on Perceived Product Dominance and Consumer Preferences. In B., B., S., & . (Eds.), Psychology of Design: Creating Consumer Desire.

Maeng, A., Tanner, R., & O’Guinn, T. (2015). Turning to Space: Social Density, Social Class and the Value of Things in Stores. Journal of Consumer Research, 42(2), 196-213. DOI://

Maeng, A., Tanner, R., & Soman, D. (2013). Conservative When Crowded: Social Crowding and Consumer Choices. Journal of Marketing Research, 50(6), 739-752. DOI://

Maeng, A., & Tanner, R. J. (2013). Construing in a Crowd: The Effects of Social Crowding on Mental Construal. Journal of Experimental Social Psychology, 49(6), 1084-1088. DOI://

Tanner, R. J., & Maeng, A. (2012). A Tiger and a President: Imperceptible Celebrity Facial Cues Influence Trust and Preference. Journal of Consumer Research, 39(4), 769-783.

» Show All Publications

Quick Links

Follow us!

East Asia Events

CEAS Affiliated Faculty

CEAS offers an M.A. program in Contemporary East Asian Studies.This interdisciplinary degree focused on 20th and 21st century East Asia provides students with in-depth interdisciplinary knowledge of a selected East Asian country (China, Korea, Japan); a broad knowledge of modern East Asia; and social science research skills and methods appropriate to international area studies. Read more about the CEAS M.A. Program, or contact Ayako Mizumura, CEAS Assistant Director, at or 785-864-1478.

Home to 50+ departments, centers, and programs, the School of the Arts, and the School of Public Affairs and Administration
KU offers courses in 40 languages
No. 1 ranking in city management and urban policy —U.S. News and World Report
One of 34 U.S. public institutions in the prestigious Association of American Universities
44 nationally ranked graduate programs.
—U.S. News & World Report
Top 50 nationwide for size of library collection.
KU Today