College of Liberal Arts & Sciences

Ahreum Maeng, Ph.D.

School of Business - Business
Assistant Professor
Ph.D., Marketing, University of Wisconsin-Madison
Primary office:
Capitol Federal Hall
Room 2183
University of Kansas
1654 Naismith Drive
Lawrence, KS 66045

Social cognition and social perception, influences of social contexts on judgments and decisions, cross-cultural comparisons


Ph.D., Marketing, University of Wisconsin-Madison

M.S., Marketing, University of Alabama

M.B.A., Marketing, Hanyang University

B.A., Advertising and Public Relations, Hanyang University

Research Interests

  • Social Cognition & Social Perception
  • Motivation and Emtion
  • Power/Control and Status
  • Risk Perception

Selected Publications

Maeng, A., Tanner, R., & O’Guinn, T. (2015). Turning to Space: Social Density, Social Class and the Value of Things in Stores. Journal of Consumer Research, 42(2).

Maeng, A., Tanner, R., & Soman, D. (2013). Conservative When Crowded: Social Crowding and Consumer Choices. Journal of Marketing Research, 50(6), 739-752. DOI://

Maeng, A., & Tanner, R. J. (2013). Construing in a Crowd: The Effects of Social Crowding on Mental Construal. Journal of Experimental Social Psychology, 49(6), 1084-1088. DOI://

Tanner, R. J., & Maeng, A. (2012). A Tiger and a President: Imperceptible Celebrity Facial Cues Influence Trust and Preference. Journal of Consumer Research, 39(4), 769-783.

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CEAS Affiliated Faculty

CEAS offers an M.A. program in Contemporary East Asian Studies.This interdisciplinary degree focused on 20th and 21st century East Asia provides students with in-depth interdisciplinary knowledge of a selected East Asian country (China, Korea, Japan); a broad knowledge of modern East Asia; and social science research skills and methods appropriate to international area studies. Read more about the CEAS M.A. Program, or contact Ayako Mizumura, CEAS Assistant Director, at or 785-864-1478.

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