College of Liberal Arts & Sciences

Tien-Tsung Lee

School of Journalism and Mass Communications - Journalism
Ph.D., Communication and Society, University of Oregon
Primary office:
Stauffer-Flint Hall
Room 208
University of Kansas
1435 Jayhawk Boulevard
Lawrence, KS 66045-7575


I went to college with the goal to become a newspaper reporter, and enjoyed my internship at a newspaper. But I became a professor of strategic communication because I love persuasive writing.


Ph.D., Communication and Society, University of Oregon

M.A., Mass Communication, University of Minnesota

B.S., Journalism (Advertising), University of Oregon

Diploma, Three-Year Program, News-Editorial, World College of Journalism (now Shih Hsin University)

Teaching Interests

  • Teaching specialties: &bull
  • Strategic Communication (including advertising & public relations principles, message development, creative strategy and campaigns) &bull
  • Communication theories and research methods &bull
  • Political communication &bull
  • Mass media and society (including race/gender issues, and journalism & public opinion)


Research program explanation:

The focus of my research is how ideologies affect mass media and citizens/consumers. For example, can media consumers' conservative or liberal ideologies affect their attitudes toward or the usage of the news media? Also, do feminism, racism, capitalism and materialism influence how the media cover, or how media consumers perceive, certain issues and groups (e.g., advertising, women and racial minorities)?

Research Interests

  • Research areas: &bull
  • Ideologies (how they affect advertising, media organizations, news production, and political & consumer attitudes/behaviors) &bull
  • Media criticism (media bias, impact of ownership, and coverage/portrayal of women and racial/ethnic/sexual minorities) &bull
  • Political and civic participation &bull
  • Political communication

Selected Publications

Barnett, B. & Lee, T. (in press). Chronic pain: Sources’ framing of post-traumatic stress disorder in The New York Times. Media, War & Conflict.

Barnett, B. Vu, H. T., Duong, T. & Lee, T. (in press). Delicate and durable: An analysis of women’s leadership and media practices in Vietnam
. International Journal of Media and Cultural Politics. ,(17408296).

Vu, H. T., Lee, T. Duong, H. T., & Barnett, B. (2018). Gendering leadership in Vietnamese media: A role congruity study on news content and journalists’ perception of female and male leaders. Journalism & Mass Communication Quarterly, 95(3), 565-587.

Lee, T. (2017). Virtual Theme Collection: "Trust and credibility in news media." . Journalism and Mass Communication Quarterly.

Lee, T. & Fujioka, Y. (2017). Print newspapers remain a major information source for civic and political participants in Taiwan. Newspaper Research Journal , 38(3), 340-353.

Gray, S. Inglish, A. Sodhi, T. S., & Lee, T. (2017). What are they really selling? A content analysis of advertisements during religious television programming. Journal of Media and Religion , 13(3), 104-116.

Yamamoto, M. Lee, T. & Ran, W. (2016). Media trust in a community context: A multilevel analysis of contextual factors predicting Japanese audience’s trust in media. Communication Research , 43(1), 131-154.

Tu, J. & Lee, T. (2014). The effects of media usage and interpersonal contacts on the stereotyping of lesbians and gay men in China (Published online in Dec. 2013; appeared in print in 2014). Journal of Homosexuality, 61(7), 980-1002.

Lee, T. & Grimmer, K. (2013). Bias in the media. (. & .). The International Encyclopedia of Communication (ed. Wolfgang Donsbach). Blackwell Publishing. Online update. .

Vu, H. T., & Lee, T. (2013). Soap operas as a matchmaker: A cultivation analysis of the effects of South Korean TV dramas. Journalism & Mass Communication Quarterly, 90(2), 308-330.

Vu, H. T., & Lee, T. (2012). State – Press relations revisited: A case study on how U.S. media portray post-war Vietnam. Asian Journal of Communication, 22(6), 549-565.

Lee, T. & Hicks, G. (2011). An analysis of factors predicting attitudes toward same-sex marriage: Do the media matter? Journal of Homosexuality, 58(10), 1391-1408.

Chang, K. & Lee, T. (2010). International news determinants in U.S. news media in the post-cold war era. In G. Golan, T. J Johnson, & W. Wanta (Eds.), International Media Communication in a Global Age (pp. 71-88). New York, NY: Routledge.

Lee, T. (2010). Why they don't trust the media: An examination of factors predicting trust. American Behavioral Scientist, 58(1), 8-21.

Wu, H. D., & Lee, T. (2009). Media, Politics and Asian Americans, Kresskill, NJ: Hampton Press.

Lee, T. (2008). Bias in the media (W. Donsbach). The International Encyclopedia of Communication 2, 333-336. Oxford, UK and Malden, MA: Wiley-Blackwell.

Lee, T. & Wei, L. (2008). How newspaper readership affects political participation. Newspaper Research Journal, 29(3), 8-23.

Lee, T. & Irby, J. (2008). Newspaper professionals' attitudes about front-page advertising. Journal of the Northwest Communication Association, 37, 36-51.

Lee, T. (2007). [Review of the book No questions asked: News coverage since 9/11, Lisa Finnegan]. Journalism & Mass Communication Quarterly, 64, 644-645.

Hicks, G. & Lee, T. (2006). Public attitudes toward gays and lesbians: Trends and predictors. Journal of Homosexuality, 51(2), 57-77.

Lee, T. (2006). A giant less known, but a giant nevertheless: In memory of James B. Lemert, Professor Emeritus, School of Journalism & Communication, University of Oregon. CT&M Concepts, Newsletter of the Communication Theory & Methodology Division of AEJMC, 5.

Lee, T. & Ryan, W. E. (2005). Advertising creative practitioners on the value of advertising education: An overview. Journal of Advertising Education, 9(2), 14-21.

Stephenson, L. & Lee, T. (2005). Revisiting the Relationship between Attitudes toward Abortion and Capital Punishment. Washington State University McNair Journal, 130-134.

Tanner, B. & Lee, T. (2005). The Representation of Ethnic Minority Men in Print Advertisements: A Content Analysis. Washington State University McNair Journal, 147-154.

Lee, T. (2005). Media effects on political disengagement revisited: A multiple-media approach. Journalism & Mass Communication Quarterly, 82(2), 416-433.

Lee, T. (2005). The liberal media myth revisited: An examination of factors influencing media bias perception. Journal of Broadcasting and Electronic Media, 49(1), 43-64.

Wu, H. D., & Lee, T. (2005). The submissive, the calculated, and the American Dream: Coverage of three Asian-American political candidates in the 1990s. Howard Journal of Communications, 16(3), 225-241.

Lee, T. & Hwang, F. H. (2004). Journalistic ideologies versus corporate interests: How Time and Warner's merger influences Time's content. Communication Research Reports, 21(2), 188-196.

Lee, T. Ryan, W. E., Wanta, W. & Chang, K. (2004). Looking presidential: A comparison of newspaper photographs of candidates in the United States and Taiwan. Asian Journal of Communication, 14(2), 121-139.

Lee, T. & Hwang, F. H. (2002). Portrayal of women in movie ads changes little from 1963-1993. Newspaper Research Journal, 23(4), 86-90.

Lemert, J. B., Wanta, W. & Lee, T. (1999). Winning by staying ahead: 1996 debate performance verdicts. In L. L Kaid & D. Bystrom (Eds.), The electronic election: Perspectives on the 1996 campaign communication (pp. 179-189). Mahwah, NJ: Lawrence Erlbaum.

Lemert, J. B., Wanta, W. & Lee, T. (1999). Party identification and negative advertising in a U.S. senate election. Journal of Communication, 49, 123-134.

Wanta, W. Lemert, J. B., & Lee, T. (1998). Consequences of negative political advertising exposure. In T. J Johnson, C. E Hays, & S. P Hays (Eds.), Engaging the public: How government and the media can reinvigorate American democracy. Lanham, MD: Rowman & Littlefield.

Lee, T. (1997). Median voter theorem can be applied to the press. CT&M Concepts, Newsletter of the Communication Theory & Methodology Division of AEJMC, 1 & 6.

Lee, T. (1993). Advertising Education in the U.S. Advertising Age (Chinese edition), 65-71.

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