College of Liberal Arts & Sciences

Ahreum Maeng, Ph.D.

Associate Professor
School of Business
Primary office:
785.864.4568
Capitol Federal Hall, 2183
University of Kansas
1654 Naismith Drive
Lawrence, KS 66045
Second office:
..



Summary

Social cognition and social perception, influences of social contexts on judgments and decisions, cross-cultural comparisons

Research Interests

  • Social Cognition
  • Social Perception
  • Motivation and Emotion
  • Crowding
  • Threat
  • Dominance
  • Power
  • Status
  • Social Class
  • Risk Perception

Selected Publications

Maeng, A., & Aggarwal, P. (2018). Facing Dominance: Anthropomorphism and the Effect of Product Face Ratios on Consumer Preferences [Journal Articles]. Journal of Consumer Research, 44(5), 1104–1122. https://doi.org/10.1093/jcr/ucx090
Maeng, A., & Aggarwal, P. (2017). Gaining Power through Dominant Looking Products: The Influence of Social Inequality on Consumption Behavior [Book Chapters]. In D. Maheswaran & T. Puliyel (Eds.), Perspectives on Indian Consumer Behavior. Oxford University Press.
O’Guinn, T., Tanner, R., & Maeng, A. (2015). Turning to Space: Social Density, Social Class and the Value of Things in Stores [Journal Articles]. Journal of Consumer Research, 42(2), 196–213. https://doi.org/10.1093/jcr/ucv010
Maeng, A., & Aggarwal, P. (2015). Dominant Designs: The Effect of Product Face-Ratio on Perceived Product Dominance and Consumer Preferences [Book Chapters]. In Rajeev Batra, Diann Brei, & Colleen Seifert (Eds.), Psychology of Design: Creating Consumer Desire.
Maeng, A., Tanner, R., & Soman, D. (2013). Conservative When Crowded: Social Crowding and Consumer Choices [Journal Articles]. Journal of Marketing Research, 50(6), 739–752. https://doi.org/10.1509/jmr.12.0118
Maeng, A., & Tanner, R. J. (2013). Construing in a Crowd: The Effects of Social Crowding on Mental Construal [Journal Articles]. Journal of Experimental Social Psychology, 49(6), 1084–1088. https://doi.org/10.1016/j.jesp.2013.07.010
Tanner, R. J., & Maeng, A. (2012). A Tiger and a President: Imperceptible Celebrity Facial Cues Influence Trust and Preference [Journal Articles]. Journal of Consumer Research, 39(4), 769–783.

» Show All Publications


East Asia Events

CEAS Fall 2020 events will be held virtually due to COVID-19. Please check our events page & follow us on social media @KUEastAsia for updates. 

 


Apply Now


Connect with us:
Instagram Facebook  Twitter  

Apply for FLAS Scholarships!

FLAS Fellowships are available through CEAS for the study of Chinese, Korean, Japanese, Tibetan, and Uyghur. Learn more at Deadline for application is February 15. Find more information here.

CEAS Faculty Travel or Development Funds Application
Apply Here


CEAS Affiliated Faculty
CEAS Affiliated Faculty