Ahreum Maeng, Ph.D.
School of Business - BusinessRoom 2183
Social cognition and social perception, influences of social contexts on judgments and decisions, cross-cultural comparisons
Education
Ph.D., Marketing, University of Wisconsin-Madison
M.S., Marketing, University of Alabama
M.B.A., Marketing, Hanyang University
B.A., Advertising and Public Relations, Hanyang University
Research Interests
- Social Cognition
- Social Perception
- Motivation and Emotion
- Crowding
- Threat
- Dominance
- Power
- Status
- Social Class
- Risk Perception
Selected Publications
Maeng, A. & Aggarwal, P. (2018). Facing Dominance: Anthropomorphism and the Effect of Product Face Ratios on Consumer Preferences. Journal of Consumer Research, 44(5), 1104–1122. DOI:10.1093/jcr/ucx090
Maeng, A. & Aggarwal, P. (2017). Gaining Power through Dominant Looking Products: The Influence of Social Inequality on Consumption Behavior. In D. Maheswaran & T. Puliyel (Eds.), Perspectives on Indian Consumer Behavior. Oxford University Press.
Maeng, A. & Aggarwal, P. (2015). Dominant Designs: The Effect of Product Face-Ratio on Perceived Product Dominance and Consumer Preferences. In B., B., S., & . (Eds.), Psychology of Design: Creating Consumer Desire.
O’Guinn, T. Tanner, R. & Maeng, A. (2015). Turning to Space: Social Density, Social Class and the Value of Things in Stores. Journal of Consumer Research, 42(2), 196-213. DOI:10.1093/jcr/ucv010
Maeng, A. Tanner, R. & Soman, D. (2013). Conservative When Crowded: Social Crowding and Consumer Choices. Journal of Marketing Research, 50(6), 739-752. DOI:10.1509/jmr.12.0118
Maeng, A. & Tanner, R. J. (2013). Construing in a Crowd: The Effects of Social Crowding on Mental Construal. Journal of Experimental Social Psychology, 49(6), 1084-1088. DOI:10.1016/j.jesp.2013.07.010
Tanner, R. J., & Maeng, A. (2012). A Tiger and a President: Imperceptible Celebrity Facial Cues Influence Trust and Preference. Journal of Consumer Research, 39(4), 769-783.
