Robert R. Basow

Robert Basow head shot
  • Associate Professor Emeritus
  • SCHOOL OF JOURNALISM AND MASS COMMUNICATIONS

Contact Info

Biography —

Robert Basow joined the KU journalism faculty in 1987 after 20 years with Ralston Purina, a global marketer of food and animal feed. During his 26 years at KU, he taught courses in international strategic communications, marketing research and public relations. He also conducted research and worked on strategic communications projects in Kenya, China, Albania, and Kyrgyzstan. He encouraged his students to use their KU journalism education to make a difference in the world.

Research —

Research interests:

  • Consumer research on media habits and preferences in emerging democracies
  • IMC in China